For a monument sign to serve your business best, you want to make sure you’re considering everything. Keep reading to learn our tips to make a stunning sign that’s guaranteed to stand out and get noticed:
What Are Important Factors to Consider When Designing Monument Signs for Business?
1) Color Contrast
contrasting colors on your signage improves its visibility and legibility. This
is especially important for onlookers reading the sign from a distance or for
people with color blindness. A bold and well-executed combination of
contrasting colors in a sign naturally catches people’s attention as well.
That’s why when we’re designing your sign, we use an aesthetically pleasing blend of contrasting colors for the background and lettering. This way our monument signs stand out and are easy-to-read.
A monument sign should be clear and to the point. Because they’re placed outside, amongst a world of distractions and busy activity, you want an easily accessible message.
Leverage large text in an easy-to-read font to maximize visibility. Use a minimal amount of text. Your company’s name, or sometimes also your address or a small slogan is all that’s needed to make an effective monument sign.
Most people passing by lack the time to read your sign. Your aim is to catch their eye and get your message across successfully without overwhelming or confusing them. Keeping your sign simple is the best way to get the job done.
3) Durable Materials
It’s paramount that you use high-quality, durable materials to construct your sign. Your sign will be outdoors, and vulnerable to all sorts of environmental factors. At Georgetown Sign Company, we use only proven weather-resistant materials that last. Our choice of options includes:
- Armored foam
- Concrete block
- High-density urethane
- Poured concrete
4) Your Surroundings
Another important matter to consider when conceptualizing a monument sign design are the surroundings of your sign.
For example, if your company’s sign will be close or adjacent to other signs, then you need to make a special effort to make your sign easily distinguishable. The best way to do so is to use an opposing color scheme in comparison to the surrounding signs. For instance, if other nearby signs use a light-colored font, then you should use a dark-colored font and vice-versa.
5) Special Features
Lastly, when constructing a monument sign for your business you can leverage a variety of special features to improve the look of your sign.
You can add a dynamic LED sign panel to display promotional information, upcoming events, company news, hours of operation, and more.
Another great option for your business may be an illuminated sign. Using illuminated letters and graphics makes your sign visible at all times of the day.
Need a Monument Sign for Business? Our expert team at Georgetown Sign Company knows how to bring all the pieces together to produce visually appealing, effective signs. We’re ready to help your business get the most out of your sign solutions. Get in contact with our friendly staff located in Austin today!