According to the Arbitron National In-Car Study, the average American spends 15 hours weekly in a car, either as driver or passenger. Truck wraps are a medium to capitalize on this fact by taking your advertisements to those who are driving or stuck in traffic and bring their attention towards your message. Want more reasons to be convinced? Here are a few to make a case for why you should invest in custom truck wraps.
Extended Market Reach
Custom truck wraps can take your brand to those potential customers who are hard to reach through newspapers, radio, and television. Additionally, they extend your marketing efforts to those who are not exposed to your exterior signs because they are not near your office or store. According to a study conducted by the Outdoor Advertising Association of America, a vehicle wrap can generate between 30,000 to 70,000 impressions per day. Imagine what this can do for your business within a year. You can enhance your branding, amplify your reach, and improve market coverage.
Custom truck wraps have the lowest cost per thousand impressions compared to all other forms of outdoor advertising such as billboards and newspaper ads. And more importantly, there is no need to rent a space or make regular payments to keep your promotion going when you invest in custom truck wraps. In fact, you will be making the most out of business-related trips because while your vehicle will be delivering, wraps for your truck will be providing exposure to your brand.
Influence Purchase Decisions
When designed thoughtfully, your custom truck wraps represent your products and services in the best possible manner to your customers. It will pique their interest, and persuade them to make last-minute as well as future purchasing decisions. On the other hand, if not designed well, there is a high risk that they leave a negative impression on customers. That’s why we always recommended that you consult a professional sign maker in Austin to get the perfect truck wrap for your business.
Improved Brand Awareness and Retention
When people see your branded vehicles on the road, there are more chances for them to read your message. As truck wraps are designed by using a combination of bright colors and vibrant designs, they are bound to catch their attention. This improves brand awareness and acts as a quick touchpoint for existing customers.
Wraps Are Long-Lasting
When you have your truck wraps designed and installed by a reliable sign company, you can be assured that it will last for at least four to six years. Vinyl wraps are built to be resistant to harsh weather conditions and they provide a layer of protection to your vehicles against small scratches and dents. So once you choose to invest in truck wraps, be ready to reap the benefits of mobile advertising for a long time.
The Perfect Signage Partner in Austin
Georgetown Sign Company is one of the best-rated sign companies in the Georgetown and Austin areas. We specialize in producing all types of custom business signs, vehicle wraps, trade show & event signage, and other forms of custom business signs. If you choose to work with us, you will always get more than your money’s worth. Give us a call today!