How Your Business Can Benefit from Channel Letter Signs

Amazing Channel Letters For Business in Austin, TX - Georgetown Sign Company

Signage plays an important part in getting your Georgetown business noticed. Competition makes it difficult to stand out, which is why choosing the right sign can make or break your success. If you want more business visibility, channel letter signs are a great option for you.

What Are Channel Letters?

Channel letters are custom-made, three-dimensional signs made of plastic or metal. They can be illuminated or non-illuminated and can be customized depending on your style and brand. Illuminated channel letters come in different forms, most commonly:

  • Front lit – the standard channel letter signage where LED lights illuminate the face of the letters from within.
  • Back lit – also known as reverse lit or halo lit channel letters. LED lights illuminate from the back, creating a ‘halo’ or glow around and between the letters.
  • You can also have channel letters that use both types of lighting for a unique effect.

How Can You Get Full Use Out of Your Channel Letters?

Promoting your business can be a bit overwhelming. As much as possible, invest in marketing materials that can benefit you in more than one way. Custom channel letters, for example, can be more than just displaying your business name.

Here are 3 benefits of custom channel letter signs:

Save Money

One benefit for choosing channel letters for your signage is the money you save over time. The returns you get from this one-time investment are endless and will last for years to come.

Channel letters act as both your business sign and marketing tool. When illuminated, your sign can work for you 24/7 by keeping you consistently visible in your community. This lets you save on advertising fees and promotional expenses.

Also, custom channel letters are durable and low maintenance. The materials used are rust-proof and can withstand harsh weather conditions, letting you save on unnecessary repair and replacement costs.

Lastly, LED channel letter signs are energy efficient, saving you a lot on energy bills. LED lights can also last years without the need for replacement.

Visibility and Brand Recall

Because of its 3D nature, channel letters are hard to miss! Especially when illuminated, your signage can be visible even from far distances, day and night. Attract attention with the right lighting and design and create better brand promotion.


Speaking of creating better brand promotion, LED channel letter signs can be customized to fit your brand. Match your signage with your business theme, including colors, font style, size, and more! Create an effective first impression with your sign.

Channel letters can be used both indoors and outdoors. Whether your store is in an outdoor complex or inside the mall, your signage can attract customers your way.

Your Partner in Building Your Brand in Georgetown

Whether indoor or outdoor, lit or unlit, channel letter signage can help your business in more ways than one. Here at Georgetown Sign Company, we guarantee high-quality, professionally made channel letters. We are committed to walk you through the entire process of creating the best signage that fits your business needs. Contact us today for a free quote.

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