Why Wayfinding Signs Are Important For Business

Custom Wayfinding Signage in Austin, TX - Georgetown Sign Company

If you have navigated a busy airport (they all are), then you have experienced first-hand the importance of wayfinding signs. Directional signs don’t just enable a flow of foot traffic, they provide a sense of comfort to visitors that they won’t get lost in a labyrinth.

Whether you have large retail space or a stadium, or if your business occupies a small retail store, custom wayfinding signs are essential. Have improper signage, or no signage at all, and you are sure to ‘turn off’ customers.

Wayfinding signs are essential at places such as:

  • Supermarkets
  • Theatres
  • Hospitals
  • Airports
  • Commercial buildings
  • Offices which see frequent visitors

In fact, it’s not just visitors to your establishment but your employees too who rely on adequate wayfinding signs. Especially for those who are visually impaired, ADA wayfinding signs are essential for moving around the building, finding washrooms, and locating emergency exits.

Sense of ease

People don’t like to ask for directions. When presented with a number of different paths and no obvious landmark or clear directions, most people are ill at ease. It’s a simple reality – people like to know where they are and how they can get to where they want to go. Custom wayfinding signs go a long way to putting peoples’ minds at rest. Make no mistake, if people are uncomfortable visiting your space the first time, they may not return a second time.

Even people visiting their local accountant like to see a sign saying ‘Wait here’, rather than wonder what they should do.

Identifying and demarcating

Whether it is visitors to an office or shoppers in a grocery store, they need to be able to find out where everything is. Make sure you deploy clear, ADA wayfinding signs to help people find what they are looking for. ADA signs are essential, not only do they help make your premises accessible for the visually impaired, they show that you care about inclusivity and making your space accessible.


Green and white exit signs and large ‘EXIT’ signboards are recognized across the United States. They are universally recognized symbols for the emergency exit. Municipal code in Georgetown requires premises of larger visitor capacity to display safety directional signs to help people leave the building in the event of a fire or other calamity.

Reputation and image

Clear, concise and smart custom wayfinding signs suggest a business that is run intelligently. It is the little details that clients and customers will definitely notice. Try out LED signs and interactive wayfinding signs to engage visitors.

ADA wayfinding signs

According to the Centre for Disease Control and Prevention (CDC), over 20 million Americans have some kind of functional vision problem. Of that, nearly 4 million are legally blind! That is an enormous market you could be missing out on if you don’t have ADA compliant wayfinding signs. The Americans with Disabilities Act provides simple guidelines on making signage easy to read for people with reduced vision. If you have ADA signage and your competitor, it’s an easy win. What’s more, you’ll win people’s respect for making your space all that more accessible.

Designing custom wayfinding signs

At Georgetown Sign Company, we don’t just build your custom wayfinding signs, we help you devise a complete signage strategy. Our team will map out your premises and present an ideal plan to make it a lot easier to navigate for everyone. Need wayfinding signs that you can change on the fly? Speak to a sign specialist today.

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