In an ever-changing market, businesses are always looking for unique ways to advertise themselves. Floor graphics are a budget-friendly way to promote yourself while taking advantage of your floor space.
The great thing about them is that you can customize them and experiment with different ideas. For example, you can have 3D floor vinyl graphics that will attract the attention of both kids and parents alike. However, what is the best way to use floor decals in your business?
At Georgetown Sign Company, we have helped many businesses in Georgetown, Texas, achieve the results they want with their signage. We love watching the community thrive together and are ready to take on any challenge.
How to Effectively Use Floor Graphics
You’ve decided to invest in custom floor graphics, but you are not sure of the best way to use them. Here are 5 tips to help you utilize them to their full potential.
● Place Them in High-Traffic Areas
This one might seem like a no-brainer, but a surprising number of businesses fail to capitalize on the power of their floor graphics because they do not place them strategically. Study your store or business and take note of where the most foot traffic is. You can even appoint someone to do this. Once you have figured out where these graphics will get the most attention, install them there, and watch how well they work.
● Place Them at the Point of Purchase
Placing floor graphics at the point of purchase is a smart way to capitalize on impulse buys. Make them look attractive and enticing, and you will influence more than a few people to buy your product (especially if you have the right message, which we can help with).
● Place Them Near a Sales Display
If you have a product on sale, placing floor graphics near the display will bring extra attention to it. The word “Sale” is enough to grab people’s interest, so if they see a floor sign pointing them toward a sale, it will ultimately be beneficial.
● Direct Traffic
Having wayfinding signs in your store provides a much better experience for your customers. Sometimes, it is the little things we overlook—like neglecting to direct people toward the washrooms—that can frustrate customers and ultimately make them leave your business.
● Create Social Distance
Ever since the pandemic, people are cautious about where they go. If people can see that you have floor graphics in your store that promote social distancing, it will entice those who would otherwise not enter your business.
Georgetown Sign Company: Texas’s Go-To Signage Provider
If you are looking for a full-service signage company in Georgetown, Texas, then come on down to Georgetown Sign Company. We proudly put our city in our name, because we are a local business that helps the good people of our community. For more information on our services, call us at 519-686-4280 or contact us online.
