For business owners in Georgetown, hanging business signs offer a bold marketing strategy. Extending out from the building, they are excellent at attracting attention. However, to maximize their branding and advertising effect, hanging signs must be designed and installed correctly.
Hanging storefront signs offers two major benefits over other types of signage: they physically protrude outwards from the building which places them directly in the eye-line of passersby; also, business owners have more options to customize them, compared to conventional signage. Some of the biggest businesses in the world rely on outdoor hanging signs for their business.
Can you think of a global café chain that uses them? Why it’s Starbucks, of course!
Before we get into how outdoor hanging business signs can be used to generate leads for you, let’s see what are the different types of signs.
Types of hanging business signs
We are breaking down hanging business signs into two distinct categories: permanent and temporary. Whereas permanent signs serve the same function as storefront signs or wayfinding signs, temporary signs serve a pure marketing purpose.
Permanent signs
- Hanging channel letters
- Swing signs
- Blade-type signs
- Double-sided signs
Temporary signs
- Banners
- Hoardings
Banners and hoardings are a great way to convey a sense of urgency and importance for an upcoming or ongoing event or promotion. They are a relatively inexpensive way of reaching a large audience too. Ever wondered why Georgetown is covered in banners and hoardings months before a marathon?
How outdoor business signs help you grab attention
Custom lit sign above the sidewalk –How attention-grabbing a sign depends on how you customize it. Make it thematic and unique and people’s attention will naturally turn to it. Brightly lit outdoor hanging signs for business are extremely powerful at diverting attention.
Promote interest – Chalkboard signs or hanging storefront signs designed to promote a sale or special event can become the talk of the town. People will be excited by upcoming promotions and you are sure to generate interest in the community.
Make your business stand out in a crowd – Temporary indoor hanging signs at conference venues and trade shows help businesses stand out in a very crowded space. Not only do they promote your brand, but they also act as location markers and make it easier for visitors to return to your booth.
What to keep in mind when you are hanging your business signs
Making the most of your outdoor hanging signs means getting the basics right:
Location – The sign should be in an area which sees high foot traffic, and one with a buying intent.
Visibility – The sign should be visible from both directions. Be mindful of obstructions such as other hanging signs, lampposts, and trees.
Size – Make your hanging sign as large as it can be, within the bounds set by the city’s bylaws.
Georgetown Sign Company
Call us to receive a free quote for your sign and how soon we can have it installed above your premises. Our expert’s design signs every day and will guide you on municipal dimension and installation requirements.
Looking for temporary banners and hoardings at the last minute? We work with businesses around the city for the trade show and event needs.
