Why Monument Signs Should Be a Part of Your Outdoor Advertising

Monument Signage For Agricultural Department in Austin, TX - Georgetown Sign Company

It is no secret that visibility is key for getting your brand out there. More visibility means more chances for people to remember your business. This then leads to more customers and more revenue your way.

And what better way to remain visible in Austin & Georgetown than with monument signs?

What is a monument sign?

Monument signs are impressive outdoor structures. They are freestanding and sit low on the ground. These signs are made of durable materials and can be customized depending on your business needs.

These freestanding signs are used in front of buildings such as schools, churches, shopping centers, hospitals and the like. They can also be illuminated, making your sign more visible at night.

What’s in It for my business?

As a business owner, you always choose marketing materials worth spending your money on. Let’s look at why a monument sign is a wise investment:


Studies show that 50% of customers who choose your business do so because of your outdoor sign. Outdoor markers are vital for attracting attention. Since a monument sign is built low on the ground, it sits at eye-level for motorists and passersby. This provides a clear landmark for your business and makes you hard to miss.

These signs also serve as a great wayfinding tool. This is especially helpful for businesses that are hard to find or are in an unfamiliar area. Custom monument signs help customers know they are in the right place.


A typical monument sign design is made with sturdy materials that lasts years. Since it is an outdoor sign, it is made to endure outdoor elements and harsh weather conditions. And because of its low profile, it is protected from possible wind damage as well.

Upkeep for monument signage is also minimal. Even those with illuminated designs, maintenance is low as LED lighting is typically used.

Aesthetic Value

These signs also add aesthetic value to your business. A custom monument sign can be built to complement your existing architectural design. An overall consistent look projects stability and professionalism that will make customers trust your brand.

Use a monument sign as a marketing opportunity. A uniquely designed sign can attract people to take photo ops and post it on social media. This gives your business an unexpected advertising boost online.

Bryce Canyon Custom Monument Signage

Get Noticed Now

Make your business stand out and attract more customers with the best monument sign design. At Georgetown Sign Company, we offer a wide range of design options and substantial materials to create the best sign for your needs in and around Austin, Texas.

We are a full-service sign company that will work alongside you to meet your business needs. To learn more, contact our team today and receive a free quote.

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